IU

Indiana University Indiana University IU

Indiana Prevention Resource Center (IPRC)

Alcohol Advertising

Alcohol advertising is found in online, physical, and print mediums. Despite advertising being regulated at the federal level, there are additional steps local and state governments can take to strengthen the protections of advertising aimed at youth. Current research has shown that advertising is linked to higher rates of alcohol use among youth, although reducing advertising has not been shown to reduce use when used alone. Studies have shown effectiveness when advertising restrictions are implemented as part of a comprehensive approach, including implementing other evidenced based approaches.